Hit the ground running
When the COVID-19 pandemic started to emerge, reaching out to customers became more challenging due to the vast majority of employees working from home. We produced this campaign alongside the Demand Generation & Marketing Operations Team to quickly and positively engage with customers – with a running and exercise theme being the key to its success.
Branding and collateral
We developed a simple and iconic look which integrated with Proofpoint’s ‘Protection Starts with People’ campaign branding. Clouds of icons depicting various cyber-security threats meshed with runners, targeting their devices. The campaign consisted of brochures and packaging for dispatching gifts such as sportswear, water bottles and a fitness watch.
We designed and launched Proofpoint’s first physical and digital customer magazine, ‘New Perimeters’ in January 2021. The first edition brings together a collection of articles around the topic of business email compromise. A high-end print finish with foil blocking will ensure the magazine has a sense of presence and longevity making Proofpoint’s investment in the piece worthwhile. We commissioned the renowned illustrator Peter Greenwood for the cover illustration which perfectly captures the topic of the publication.
To The Stars – Mission 2020 was an internal sales theme we helped develop – to inspire, engage and incentivise teams during an unprecedented and tough year. The concept was a clear winner at our presentation to proofpoint – it also offered the most visually exciting imagery and an element of fun that is essential to drive sales.