To develop our communications strategies, we start with where you want to take your business and work back from there.
Ad hoc, random and scattergun communications generally do more harm than good. Our approach is based on systematic planning – it might sound dull but it means that the exciting bits can do their job effectively.
While every organisation is unique, the bumps and hurdles they face are not. We know what has worked elsewhere that is likely to work for you too.
Audits
To move forward you need to know where you are and where you want to get to. Our communications audit provides a health check on the effectiveness of your existing communication channels and messages in delivering your business objectives. Most often supported by research among employees, customers and partner organisations to provide a snapshot of the impact your existing communications have.
The audit is completed by a range of practical and cost-effective and measurable alternative approaches for you to consider.
Strategy
Our communications strategies are not an end in themselves. They are an integral part of your approach and exist to support you to achieve your ambitions for your business, whether that is to communicate more effectively with stakeholders, change behaviours or to increase sales.
Our aim is to find the means to link the communications strategy to your objectives. We are “channel neutral” – in other words we will recommend what works for you rather than for us.
Crisis Management
All organisations face moments of crisis – the art is to be properly prepared. Our crisis communications planning and support helps ensure you are ready.
Visions & Values
Properly developed, an organisation’s visions and values can help transform the way an organisation delivers. Our approach to developing visions and values is co-operative and engaging, leading to real buy-in across the organisation.
Policies and Procedures
Policies can be dry as dust or living documents that can guide staff and governance in a realistic and practical way. We have converted countless policies from the former into the latter.